What is Audience Segmentation? How Can it Help Your Business?
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The post What is Audience Segmentation? How Can it Help Your Business? appeared first on SMALL BUSINESS CEO.They say if you market to everyone, you market to no one. That’s why it’s important to determine your target audience, segment it and then market to them.image credit: Jaemi Bremner / MediumUnderstanding Audience SegmentationAudience segmentation is the process of dividing your target market into groups based on shared characteristics. The goal is to take these groups and create unique marketing messages that appeal to each group’s needs and interests.Why Segment Your Audience?Audience segmentation provides many benefits, but here are a few key reasons why it’s important to segment your audience.Helps you better understand your target marketEnables you to create more personalized marketing messagesAllows you to focus your marketing efforts on specific groupsIncreases the effectiveness of your marketing campaignsHelps you allocate your marketing budget more efficiently.…