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https://webnus.net - Imagine an image-free newsletter. It’s all text and CTA. Your immediate reaction would be to quit the email and look for better emails from “better, more serious brands” in the inbox.  Why the quotes? That’s the conclusion you’d draw from such emails. It instantly directs the recipient’s attention to the brand. The attention is negative and often the last of its kind. The next time the brand sends an email, the user will not bother to open it, and rightly so. That’s the power of images. And yet, adding images is not enough. You must have a strategy to back up your action. Boost Email Engagement with Effective Image Strategies in Newsletters In this post, we will look at ten such strategies to leverage images to the hilt and boost email engagement. Let’s begin! Always Remember to Add ALT Text Many popular email clients don’t support images by default. In the absence of images, the ALT text explains what the image is about. For instance, consider the following Mailchimp email newsletter template with and without ALT text.  Source: Mailchimp The first image is without ALT text. The client doesn’t support the image, so it’s blank. The second image provides a descriptive ALT text, letting the viewer know what the image shows. Use High-quality Images in Newsletters To really nail it home: there is no alternative to high-resolution images. You either use high-res images or you don’t. Low-res images look spammy to users. Here is a vivid example of the use of high-quality images in a newsletter.  Source: Really Good Emails Pay Attention to Image Size Best Practices  Here is the tricky part. We stressed the importance of using high-res images. At the same time, you need to stick to image size recommendations.  Generally, email clients don’t support wide templates. The...

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