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https://webnus.net - Sales outreach is a technique you use to reach out to leads aiming to start conversations. Those conversations turn the prospects into paying customers or active subscribers. One of the most effective ways to initiate and conduct these conversations is through sales outreach emails. Now, after sending out your emails, you need to keep track of various aspects to determine if the content is suitable for your audience and if your efforts in the campaign are paying off. Some of the aspects to consider are on-mail metrics like opens, bounces, clicks, and unsubscribes. Others are off-mail metrics like conversion rate. Read on to understand how to measure the performance of your sales prospecting emails. Open Rate Open rate is the percentage of email recipients who open an email you sent them. An email open rate of above 25% is generally considered good. However, these figures can change depending on your industry. You can calculate the email open rate by dividing the emails opened by the total emails delivered. Here’s the formula to calculate your email open rate percentage. If you have a low email open rate, you should consider the following; Segment Your List You can send emails based on previous purchases, demographics, or prospects. Use tags to differentiate the different types of subscribers. This way, you will craft meaningful emails with personalized content for each group. Use Catchy Subject Lines Enticing subject lines make subscribers curious to open your email. You can use questions, statistics, and other techniques to achieve this. Here’s an example you can learn from. Image source The screenshot shows how to use catchy headlines in your emails. When the target audience reads the combination of the words weird and interesting, they want to know what the sender is talking about. Consider Your Timing When it...

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