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https://webnus.net - Designing a website for better conversions is a difficult task. You need to keep in mind what customers would be looking for when opening your website, and try to make information as accessible as possible.  You should also maintain a good user interface so customers would not be confused with the pile of information presented to them. So user experience is important here.  And to make matters even more complicated, you want to incorporate elements that produce trust and make doubtful customers quit switching between your website and your competitors' websites.  Now instead of relying on guess work, designers can use actual customer data in their designing process. Customer intelligence is the act of gathering data from customers and analyzing it to gain useful insights into customer preferences and pain points.  Let’s find out more about the types of data that can be used to improve website conversions, and how they could be used properly.  Types of Customer Data that Companies Track for Websites Companies track many customer data-points to enhance user experience and improve website conversions. While some data can be gathered through internal documents, databases, and CRM systems, businesses also use data collection tools to supplement this information.    Behavioral Intelligence Businesses use this data to understand customer habits and perform trend analysis. You can also use it to gauge customer engagement.  For online businesses, this means tracking metrics such as number of pages viewed, amount of time spent on the website, click-through rate, lead magnet download count, etc.  Furthermore, you also need to record from where a customer has landed on your website. This provides insights into the effectiveness of your marketing campaigns and enables you to manage your resources. This can be done by monitoring referral URLs.    Customer Demographic Intelligence   Users often leave a webpage within...

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