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https://www.octopusintelligence.com - If you have a problem to solve, you dont jump straight in and find the data to solve it. You need to know the problems, how they will affect you, and the best place to find the information. Information only becomes data once it has been sorted. But you need to know where you will find or who will know the answers you seek. It’s also important to How to Define Your Target Market and the competitors within it.