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https://www.octopusintelligence.com - Competitive advantage is not static. It needs continuous assessment and adaptation. Use frameworks like VRIO and focus on sustainable strategies to secure a lasting edge. Remember, the key to winning is identifying your advantage and growing and changing it better than the competition. Implementing practical tips such as using real customer feedback, investing in your team, optimising operational efficiency, strengthening your brand, and embracing innovation means you will remain competitive.