Published Blogs Marketing

How to Build A Solid Online Presence

Posted By erikemanuelli on Marketing - It’s a fact of life that if you own a business these days, you’ll need to make yourself known on the internet to build your reputation and let others know about you.

Building a solid online marketing presence takes some serious skill and know-how, so for tips on boosting your profile, read on!

Building Trust & Authority Through Podcasting With Loz James

Posted By contentchampion on Marketing - Welcome to show 57 of the Content Champion Podcast, thank you as ever for listening. In this episode I’m bringing you something special and a little bit different. I recently took part in a world record breaking 36 six hour podcast hosted by Mike and Izabela Russell - founders of New Media Europe and the UK Podcasters community. I was one of 36 guest speakers over the mega two day event - and chatted with Mike about how to grow trust and authority through podcasting.

Contextual Advertising For Bloggers – Ethical Practices and Relevance

Posted By erikemanuelli on Advertising - Contextual advertising — also referred to as in-text advertising or content links in some cases – turned out to be the easiest way to generate a small passive income from my blog’s traffic, as all it took was inserting a link (or a script code) into my existing posts and let the links make me money.

This guide is here to help you make important decisions about how to display contextual link ads on your blog in regard to UX, ethics and relevance.

5 Ways Your Content Can Defeat Ad Blockers

Posted By erikemanuelli on Marketing - In the world of digital marketing, making sure your content can effectively engage your target audience is a constant challenge.

For many publishers and advertisers, this challenge is exacerbated by the overwhelming presence and impact of ad blockers.

To help you monetizing your content, here are 5 content-related ways for publishers to defeat the effectiveness of ad blockers.

8 Powerful Tools to Amplify Traffic and Boost Sales

Posted By erikemanuelli on Marketing - Any company that plans on making it big needs an arsenal of powerful tools.

Leads, conversions, traffic and engagement are key parameters that measure online success.

Most of us don’t have the luxury of a monster team these days; instead, we turn to apps and digital services to do the lion’s share of the heavy lifting.
There are highly effective technologies available to ramp up the efficiency of every task needed to find clients and close deals.

Why the Future of Marketing is Social and Personal

Posted By erikemanuelli on Marketing - With omnipresent WiFi and 3G, increased use of mobile devices and the rootedness of social media in everyday life, today's businesses have a golden opportunity to use these new channels to unlock growth.But the shift in relationships that the new technology makes possible--the evolution from a one-way to two-way conversation between marketer and customer--may be too much to handle for less-than-savvy marketers.

It's time for marketers to take advantage of the digital channels available to them.

Study: Shoppers take to in-store video ads

Posted By erikemanuelli on Marketing - There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. Digital OOH is beginning to look a lot more like online media, with the use of attention metrics.
Eye-tracking software and scanning technology make it possible for marketers to see what kinds of ads people are watching and which parts of the screen they’re most drawn to. The technology also makes it possible to target ads to the demographic standing in front of the screen, based on gender and other aspects.
Now that it’s possible to track whether or not someone’s paying attention, media buyers are motivated more than ever before.

The 10 Best Tools for Email Marketing

Posted By erikemanuelli on Marketing - Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do.

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sales.

Power Podcasting With Simon Dunant of New Rise Digital

Posted By contentchampion on Marketing - My guest on episode 53 of the Content Champion Podcast is experienced marketing professional Simon Dunant. Owner of digital marketing consultancy New Rise Digital and presenter of the Podcast Power Marketing Podcast – Simon is also an author, conference speaker and course creator. And it's his latest course, the 'Podcast Power Blueprint' that we're discussing in this value-packed show.

4 Tracking Tools to Help You Streamline Your Flood of Content

Posted By erikemanuelli on Marketing - You need three things to create good campaigns and engage with fans on social media:

1.Good content
2.Steady stream of good content
3.Content intelligence

Every minute, we see a heavy downpour of social-media messages, like millions of construction workers pouring concrete down the cement mixer, but instead of it being constructive, we find messy roads and a lot of noise.

Even if you are churning out good content steadily, you need to have knowledge or insights about this content, which is where social-media analytics come into the picture.

Let's take a look at what's working in the world of social-media analytics.

Complete Beginner’s Guide to Landing Pages

Posted By erikemanuelli on Marketing - Are you leveraging landing pages to get more conversions and sales?

This guide by Web Hosting Secret Revealed tells exactly how you can put landing pages to work on your own website in order to accomplish your goals.