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WHAT IS MARKETING? CONNECTIVE TISSUE*

Posted By michaelbaer1 9 hours ago on Marketing

https://stratecutionstories.com - Marketing today is more complex, varied, and pressurized than ever. Teams I’ve worked with say they are busier than ever … More

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EVERY MARKETER NEEDS TO BE A CONSUMER MARKETER

Posted By michaelbaer1 1 day 1 hour 40 minutes ago on Marketing

https://stratecutionstories.com - Regardless of what they're called, every marketer needs to be driven by consumer understanding, data and insights about them, and a focus on addressing their needs.

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THE PURPOSE OF PURPOSE*

Posted By michaelbaer1 1 day 17 hours ago on Marketing

https://stratecutionstories.com - The concept of brand purpose has lately been taking on a lot of water. After widespread growth of the practice … More

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“GROWTH MARKETING” WON’T BUILD YOUR BRAND

Posted By michaelbaer1 2 days ago on Marketing

https://stratecutionstories.com - There’s an on-going myth, especially amongst early-stage technology companies, that all your business needs is a “growth marketing guru” to … More

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EVERYONE THINKS WHAT THEY DO IS UNIQUE. BUT IT’S NOT.

Posted By michaelbaer1 3 days ago on Marketing

https://stratecutionstories.com - It seems like every company I work with, every leader I speak to, all says the same thing – “we’re … More

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MARKETING CAN’T POLISH A TURD

Posted By michaelbaer1 3 days ago on Marketing

https://stratecutionstories.com - Over the years I’ve been asked by clients, sales partners, and C-suite execs to create marketing campaigns for “turds”. A … More

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MARKETING IS A SYSTEM*

Posted By michaelbaer1 4 days ago on Marketing

https://stratecutionstories.com - I’ve written before in this space about how, for so many organizations, marketing has become an overwhelming series of tactics, … More

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WHO ARE YOU FOR?

Posted By michaelbaer1 5 days ago on Marketing

https://stratecutionstories.com - So many marketers and business leaders I meet define their strategy in terms of their product attributes. They rattle off … More

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Stop making content YOU care about*

Posted By michaelbaer1 5 days ago on Marketing

https://stratecutionstories.com - 3 steps to make your content plan more engaging to your consumer I check out and consume a lot of … More

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YOUR CUSTOMER’S JOURNEY DOESN’T END AT CONVERSION

Posted By michaelbaer1 6 days ago on Marketing

https://stratecutionstories.com - Understanding customer's needs and how they shop your category is critical for every part of your business. However, if all you do is focus on conversion, you’ll end up with a leaky bucket.

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