New Marketing

Clever Ads From Post-it Highlight Creatives Who Spend Sleepless Nights Coming Up With Bright Ideas

Posted By fershid 2 hours 11 minutes ago on Advertising

https://digitalsynopsis.com - Ogilvy Istanbul has come up with a brilliant campaign for Post-it that highlights the artists, designers, and creatives who spend sleepless nights honing their craft. The 3-ad series features illustrations of an architect, a musician, and a designer working late into the night while everyone else has left the office or is asleep.

The yellow light of their office/studio matches the iconic yellow color of Post-it sticky notes. The tagline reads, “Bright ideas are worth to remember.” Check out the ads here.

Watch This 6-Second Ad From ‘The Nun’ That YouTube Removed For Being Too Scary

Posted By fershid 1 day 3 hours ago on Advertising

https://digitalsynopsis.com - You must have come across those jump-scare videos that look unassuming at first, and then suddenly a scary face appears from nowhere and leaves you startled. Well, the marketing team for ‘The Nun’ movie came up with a similar pre-roll ad for YouTube, which apparently shocked viewers to the extent that YouTube had to take it down. Watch it here.

[Wake Up!] 3 Eye-Opening Content Hacks for 'Boring' Businesses

Posted By erikemanuelli 1 day 13 hours ago on Marketing

https://postfunnel.com - Content Marketing is a vital component of visibility — also driving revenue, customer retention, and brand affinity — when it performs as intended.

So, speaking of intentions, how do you:

- Conjure up relevant, appealing content ideas that hold the potential to go viral?
- Ensure all pieces of content reach your target audience?
- Gain targeted traffic, leads and sales as a result of this content?

Here are 3 overarching, ROI-focused methods to hack your ‘boring business’ Content Marketing strategy!

Don’t think outside the box. Know you are never bound by a box.

How To Clean Your Email List With ZeroBounce

Posted By sethlahaul 7 days ago on Marketing

http://www.lionblogger.com - For anyone sending bulk emails, using an email verifier has never been more important than now. With the increase of spam, email verification is now of utmost priority for most of us. While looking for email verifiers, ZeroBounce recently caught my attention. ZeroBounce has a lot of cool features to help you clean your email list.

News Site Captures World Leaders From Unusual Perspectives In Clever Ad Series

Posted By fershid 26 days ago on Advertising

https://digitalsynopsis.com - Argentinean news site Dos Miradas (translation: two looks) has come up with a clever campaign that features images of world leaders Donald Trump, Vladimir Putin, and Kim Jong-un captured from unusual but symbolic perspectives.

The objective of the campaign is to inform viewers that there are two sides to every story, and Dos Miradas offers “a different point of view“. The agency is TBWABuenos Aires. Check out the campaign here.

Shutterstock Comes To The Rescue Of Creatives Everywhere In These Clever Ads

Posted By fershid 40 days ago on Advertising

https://digitalsynopsis.com - Stock photography site Shutterstock is used by designers, creatives, and agencies all over the world, everyday. To highlight how important and useful the site is for creatives, agency Cazar DDB in Santo Domingo (Dominican Republic) has come up with a witty print campaign that plays on the idea of Shutterstock “rescuing” creatives when they need it most.

The three-ad series features sketches of a person stuck in life-threatening scenarios with Shutterstock images coming to his rescue. The first ad features a sketch of a person in a kayak that’s about to fall off a waterfall, but there’s an image of a chopper on the right that’s come to his rescue. The second ad features the sketch of a person lost in the desert, but there’s an image of an oasis nearby. The third ad shows a person...

Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History

Posted By fershid 43 days ago on Advertising

https://digitalsynopsis.com - DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours extraordinary but overlooked women who helped change the course of history.

The ads feature old black-and-white photos of scientists, NASA engineers, and politicians. The women in the background are highlighted in fluorescent yellow by a Stabilo Boss highlighter. The tagline reads: “Highlight the remarkable“, followed by the names of the women and their contribution to science, astronomy, and politics.

The women featured in the ads are Lise Meitner (who discovered nuclear fission), Katherine Johnson (NASA mathematician whose calculations resulted in the safe return of Apollo 11), and Edith Wilson (former US First Lady who assumed her husband’s presidential role after he wa

https://www.contentchampion.com/does-content-marketing-work/

Posted By contentchampion 48 days ago on Marketing

https://www.contentchampion.com - ​Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in ​this edition of the Content Champion podcast.

This Brilliant Newspaper Ad Hides A 3D Kitchen In The Classifieds

Posted By fershid 49 days ago on Advertising

https://digitalsynopsis.com - Classified ads are usually boring and mundane but not for this creative duo. Colombia-based creative director Felipe Salazar and graphic designer Karen Castañeda came up with a brilliant optical illusion ad for their home kitchen client HiperCentro Corona.

The ad uses disproportionate blocks of text to create the indent of a 3D kitchen in the middle of the classified section. Check it out here.

3 Tips For Getting What You Want When Working With Freelancers

Posted By moneytized 49 days ago on Marketing

http://www.biziki.com - Respect your freelance partners and the outcome might surprise you.
Here are 3 tips to create lasting relationships with them and get the job done properly.

JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads

Posted By fershid 56 days ago on Advertising

https://digitalsynopsis.com - Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled “Block Out The Chaos“, was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion.

Now, JBL has released two new ads in the same style featuring (1) Donald Trump and Kim Jong Un and (2) Jose Mourinho and Pep Guardiola. Check them out here.