http://positionly.com - Writing for Forbes, Bill Gurley points out the dangers of being seduced by Customer Lifetime Value, and it is true that this metric is not without risks, especially when it is used to portray a rosy Utopian future. But it can also be valuable when used as tool in your strategy, rather than as the... Read more »The post How To Use Customer Value to Move Your Business Forward appeared first on Positionly Blog.
http://positionly.com - Big brands are everywhere. But I don’t care that there is hardly an aspect of our lives that’s not dominated by Apples, Samsungs, Nestles and others. Given my professional affinity though, their unfair prominence in search gets to me. Type any keyword into Google and you are bound to see big brands occupying top results.... Read more »The post How Big Brands Do SEO (and Few Hacks to Beat Them) appeared first on Positionly Blog.
http://positionly.com - It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not... Read more »The post 3 Conversion Hacks that Will Boost Your Revenue Sky High appeared first on Positionly Blog.
http://positionly.com - Ready to start getting the word out about your startup? Then you need a marketing strategy. Of course, in a world filled with advice on content marketing, email marketing, local marketing, mobile marketing, search engine marketing, and social media marketing, it’s hard to tell where you should start. Fortunately, we can make the process for... Read more »The post Online Marketing for Startups: A Step-by-Step Beginner’s Guide appeared first on Positionly Blog.
http://positionly.com - Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on... Read more »The post Keyword Research Masterclass: Using the Google Keyword Planner appeared first on Positionly Blog.
http://positionly.com - Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to... Read more »The post How to Master SEO with Google Analytics – Beginners Guide appeared first on Positionly Blog.
http://positionly.com - Google increasingly takes third party content and displays it on Google so that the need to click through to your site gets eliminated. This is part of the so called Google Knowledge Graph, an initiative to provide information people search for right on Google instead of sending visitors to other sites. Some SEO experts like... Read more »The post Knowledge Graph: Does it Make Sense to Optimize for the Google Scraper? appeared first on Positionly Blog.
http://positionly.com - There’s nothing better than a new customer, right? And the sudden rush of blood to the head when you get a new sale notification is often the best reward. But no sale happens by itself. You need to work your bones off to acquire customers and gee, you must know this well already. But while... Read more »The post 9 Customer Acquisition Tactics For Smart Marketers appeared first on Positionly Blog.
http://positionly.com - Like the canonical tag we recently discussed, the use of Rich Snippets (or Schema.org markup) is by no means mandatory, but it does benefit search engines, users and yes, even site operators. The big difference though is that, unlike the canonical tag, the benefit is more noticeable to all involved: The search engines are able... Read more »The post A Beginner’s Guide to Rich Snippets appeared first on Positionly Blog.
http://positionly.com - Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but... Read more »The post 30 Most Important Google Ranking Factors A Beginner Should Know appeared first on Positionly Blog.
http://positionly.com - For the last few years “link building” has been the magic topic that made a blog post succeed in the Internet marketing arena. Just cover that magic topic without sounding silly and you attract enough influential people to share your article. Now it’s the same mechanism but a different topic. Articles about content beat those... Read more »The post Why Covering Content Beats Links for Attracting Influencers appeared first on Positionly Blog.
http://positionly.com - While Google attempts to scare SEO aware webmasters to link out to other sites, average people link and share more than ever. Will Google finally subdue the Web as we know it or will the people prevail by spreading link love naturally? Which one of the two trends has better chances? Will the current summer... Read more »The post The Summer of Link Love appeared first on Positionly Blog.
http://www.louderonline.com.au - It’s happened. Over the last few weeks the SEO and online marketing industry went in to a mini melt down as Google took a massive leap towards 100% ‘not provided’ keywords. It’s been happening for years. Google have stated that for privacy reasons, they are moving forward towards not reporting on keyword data from organic [...]The post The Evolution of ‘Not Provided’ [Infographic] appeared first on Louder Online.
http://www.louderonline.com.au - Updated 11/11/2013 to swap out the now defunct Optify When it comes to having a good SEO strategy, the right tools can have a huge impact on the success or failure of the campaign. These days, there are hundreds of different tools out there that you can leverage to determine critical keywords, identify technical errors [...]The post 30 Of The Best Tools For Enterprise SEO appeared first on Louder Online.