Published Blogs Marketing

Top Ten Tips To Drive Traffic To Your Fitness Website

Posted By dansalcs on Marketing - You probably already know what a powerful tool your website can be for your personal training business but it can sometimes feel like no one ever looks at it and it is just a glorified digital business card that costs you money every year. ​You spent all that time getting a fitness website design, expecting to be overwhelmed with leads, but the flood of incoming queries doesn't seem to materialise. Don't beat yourself up. This happens to a lot of personal trainers. Sometimes it [...]

8 Simple SEO Tricks to Boost the Ranking of Your Fitness Website

Posted By dansalcs on Marketing - Once upon a time, it was easy to rank at the top of Google when you optimised your site for a couple of select keywords. Those days are long gone, and if you want to get more eyes on your personal training website, it takes a lot more work. With more and more personal trainers opting to have fitness websites of their own, having a badly performing website is almost as bad as having no website at all.So in this article, we'll map out the biggest bang for your buck SEO tips to help you [...]

How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up

Posted By Linear on Marketing - Why take the trouble to set up Dynamic Keyword Insertion (DKI) for your paid search ads? A couple reasons include: Higher click-through rates Improved ad quality score Personalized ads that appeal to multiple audience segments All without having to set up multiple ads! In this article, we dive deep into DKIs, what they are, [...]
The post How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up appeared first on Linear.

How to Write Content That Gets New Leads

Posted By dansalcs on Marketing - As a personal trainer, your clients will likely see a lot of your content before they make a decision to invest in your services. Your content is everywhere you post; your website, your social media, even the comments you leave and the emails you send to your mailing list. This exposure is called a sales funnel.  People in your audience will be at different stages of their own buyer journey. The job of your content is to encourage your potential clients at whichever stage they a [...]

How to Convert Leads Into Paying Personal Training Clients

Posted By dansalcs on Marketing - ​Your personal trainer website visitors, especially those on the Services pages, are potential leads. Using a layout that encourages them to get in touch is a fantastic way to convert people who are already interested in your services to paying clients.  Once they have made contact with you, perhaps left a comment, downloaded a lead magnet, or filled out a form, you must act quickly to build a meaningful relationship with that prospect. In this article, we'll discuss 4 eas [...]

6 Ways to Repurpose Old Fitness Content

Posted By dansalcs on Marketing - ​The power of writing incredible content for your personal training business goes far beyond the single long-form blog article you post to your website. Sure, with the right SEO and technical tinkering with backlinks that can generate considerable income in its own right.  ​​Even reposting older content which has worked particularly well, with updated elements can keep you front and centre of everyone's mind (and on the front page of Google!). But once you have [...]

How to Set Up an Email Marketing Campaign on Your Fitness Website

Posted By dansalcs on Marketing - ​Email marketing is a powerful way to stay in touch with potential personal training clients who are on your mailing list. Once they subscribed, you can reach out to them directly, unlike via social media campaigns. ​​On social media, you’re subject to their algorithm to have your content seen by your list, but on email, you’re in control How do you start building your subscriber list so your future email marketing campaigns can be successful? Like [...]

5 Ways To Use Your Blog to Promote Your Personal Training Services

Posted By dansalcs on Marketing - The goal of maintaining a fitness blog is to create regular content which your potential clients find valuable. Your blog can only be a method of generating leads if what you write is useful to your audience. This will lead to them sharing the articles with their peers thus helping to increase the traffic to your website. With more people reading your tips and advice, the opportunity to create leads from your website improves. Publishing articles regularly on your personal trainer we [...]

8 Metrics To Track To Get More Visitors & Leads From Your Fitness Website

Posted By dansalcs on Marketing - Understanding the information that your personal trainer website gives you is a powerful way to measure the success of your website. A successful website extends the potential reach of your personal training business and could bring you more business. Having a good grasp on these metrics will allow you to maximise the performance of your site and help you ensure you’re putting your time and effort into the places so you can have the best fitness website. For the purpose of [...]

How To Make More Money By Closing Fewer Sales

Posted By jmcopy on Marketing - The summer after my freshman year of college, I needed money. I had tuition to cover, living expenses to pay, a car to buy, and no money to do any of those things.┬áSo when a guy called me about a summer job and told me the average worker earned $8,000, I showed up with the […]The post How To Make More Money By Closing Fewer Sales appeared first on Jacob McMillen.