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Contests and sweepstakes have been here for long. As times change, so have the platforms in which we could see these engaging activities. Since social media has been used as a marketing strategy, infusing online contests have been instrumental in generating business advantages.
Taking contests into the platform of social media has become a trendsetter in the range of marketing techniques. While it is not the main solution to increase revenues, incorporating contests and probably sweepstakes in your social media page is a must in your marketing toolkit.