New Technology

Effective Email Marketing Tips for Non-Profit Organizations

Posted By AppInstitute 2004 days ago on Technology

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Email marketing done right for your non-profit organization is an effective technique that you should be using in today’s technology-driven world. Successful non-profit email marketing has three key elements that help encourage donations and funding. These include a distinctive brand identity, educational content and a call-to-action. Spice up Your Non-profit Brand Identity When your donors...Read More
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What Is a Social Media Influencer (And How Do I Become One?)

Posted By AppInstitute 2006 days ago on Technology

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According to the Global Digital Statshot from We Are Social and Hootsuite, an enormous 3.196 billion people actively use social media, which equates to 42% of the world’s population. That means with the right marketing strategy and digital campaign, you could reach literally billions of potential customers across the globe. When it comes to shopping...Read More
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3 Must-Know Content Marketing Secrets That Will Boost Your Sales

Posted By AppInstitute 2008 days ago on Technology

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Content is basically the major way you communicate with your customers in the digital age. So it makes sense to say that the way you produce and distribute your content makes or breaks your business. Although perfect content for each business depends on different factors, there are some must-know factors that would work for almost...Read More
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4 Ways Small Businesses can Improve their Reputation Online

Posted By AppInstitute 2011 days ago on Technology

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Word of mouth is often the first touchpoint for small businesses. These glowing reviews from coworkers, neighbors and friends can drive people to search for your company online. But what happens when potential customers Google your business and find negative content? Data suggests that businesses are at risk of losing one in five customers due...Read More
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14 Cyber Monday Marketing Ideas to Boost Sales This November

Posted By AppInstitute 2013 days ago on Technology

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Once the excitement of Thanksgiving and Black Friday are over, people just want to relax – and shop. Origin & growth of Cyber Monday On the Monday after Thanksgiving, it turns out, people love nothing better than to put on their comfy pants and get out their mobiles to search for online bargains. In 2005,...Read More
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7 Thanksgiving Marketing Ideas to Drum Up Business This Holiday Season

Posted By AppInstitute 2015 days ago on Technology

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The fourth-quarter is underway and marketers are scrambling to get eyeballs on their content. At this time of year, competition is at its fiercest and it can be extremely difficult to get noticed. But fear not, we’ve put together a list of meaty marketing tips for you to gobble up so that you won’t feel...Read More
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How to Build Your Own Mobile App – The Step-by-Step Guide

Posted By AppInstitute 2018 days ago on Technology

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Smartphone browsing has overtaken desktop browsing – it now comprises 63% of all browsing habits worldwide. This has accelerated the growth of the mobile app industry which revenued a staggering $88 billion in 2016. It’s only expected to double in the next few years. The huge surge in mobile browsing has not only disrupted digital...Read More
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How to Promote Your Business: the Definitive Guide

Posted By AppInstitute 2020 days ago on Technology

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In many ways, the concept of “promoting” your business gives the wrong idea. It implies that your audience are sitting passively at their computers and mobile devices, just waiting for you to push powerfully constructed marketing messages at them. It’s as if people think that marketing’s like that weird fairground game where you spray water...Read More
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The Most Popular Instagram Hashtags and How to Use Them

Posted By AppInstitute 2022 days ago on Technology

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When it comes to social media, Instagram has undeniably cemented itself as the ‘one to watch’ over the past few years. In a market so saturated with various platforms, trends, features and filters, it has continuously managed to reinvent itself to meet the demands of its audiences and to embrace each new trend head on....Read More
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12 Ways to Generate New App Ideas and 25 App Ideas You Can Steal

Posted By AppInstitute 2025 days ago on Technology

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Introduction: let’s get started! This article is going to help you create your App. The top 5 tips are designed to help get you in touch with your creativity. Tips 6 to 12 will provide a useful framework for you to start creating your App, giving you a ton of resources to help you meet...Read More
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Black Friday by the Numbers: The Statistics Behind the Biggest Shopping Day in the World

Posted By AppInstitute 2027 days ago on Technology

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Black Friday is just a few weeks away, with shoppers and retailers everywhere gearing up for the event. Many have a love/hate relationship with it. On one hand, it can drive some major sales for businesses and customers can get some great pre-Christmas bargains. Yet, its popularity and size causes challenges for businesses as well....Read More
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How to Market Your App with Social Media

Posted By AppInstitute 2029 days ago on Technology

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It’s tough being an “appreneur,” slaving away long days and nights designing the perfect app for your business that, if the mobile device gods smile down on you, will break big enough to make a positive difference in the number of people coming through the front door. You’re not looking to occupy the same rarefied...Read More
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How Small Businesses Can Boost ROI through Email Automation

Posted By AppInstitute 2032 days ago on Technology

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Marketers today understand the importance of using email as a predominant marketing tool. After all, with 3.7 billion active email users across the globe, leveraging email marketing is one of the best ways of fulfilling their top priorities of driving conversions and generating leads. In fact, email marketing when combined with email automation can work...Read More
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Push Notifications For Mobile Apps: The Ultimate Guide

Posted By AppInstitute 2034 days ago on Technology

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Did you know that people who opt in to your mobile apps push notifications are more likely to keep using your app? But since TechCrunch reports that smartphone users use on average 9 apps a day, and statistics show that most people who download your app will stop using it within 3 months, you need...Read More
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How to Create a Winning Business YouTube Channel

Posted By AppInstitute 2036 days ago on Technology

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With three billion searches per month and 400 hours of video uploaded every minute, YouTube is the world’s second largest search engine. For many business owners, it’s an ideal medium for marketing. Whether you’re looking to build your brand, find new buyers or educate your customers a YouTube channel may be the answer. A lot...Read More
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Your Expert Introduction to Mobile Marketing in the Smartphone Era

Posted By AppInstitute 2039 days ago on Technology

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Marketers are quick to recognise the opportunities presented by new consumer facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time....Read More
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How to Start a Restaurant – The Definitive Guide

Posted By AppInstitute 2041 days ago on Technology

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Starting a restaurant is a dream for some, who enjoy the aromas, ambience and atmosphere of the food industry. Running your own restaurant can be extremely rewarding. But it’s also hard work, and involves a lot of preparation. There’s a lot of different things to get ready and consider. The success of your restaurant hinges...Read More
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