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Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s. Since then, the day has evolved into a key event for many businesses – across...Read More
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It’s a common misconception that larger organizations with hundreds of computers networked and as many or more numbers operating on them would be a prime target for hackers. But the reality is quite the opposite. It is the smaller businesses that are affected by cyberattacks the most, and this has been established through volumes of...Read More
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Have you been just about to step foot into your car for your commute home when your phone has buzzed in your pocket with a notification of what the traffic is like and how long your journey is expected to take? This is known as geofencing and is a marketing tactic that an increasing number...Read More
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Web development is a crucial element in appealing to visitors and consumers. What web development trends are going to rule 2018? Find out.
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From the first time a customer hears about your business to the moment they become a client, there is almost a limitless number of variables that dictate their behavior. This period is often referred to as the customer journey and while not everything is in your control, there are steps you can take to boost engagement...Read More
The post 5 Ways to Boost Customer Journey Optimization from Start to Finish appeared first on AppInstitute.
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According to Statista, the first quarter of 2018 showed 10,933,500 apps available for download. That’s a lot of apps competing for attention. The point? Small business owners need a solid app monetization strategy to succeed, starting with the app concept and following all the way through to user retention. And so you need to start...Read More
The post App Monetization Strategy for Small Business Owners: Ultimate Guide appeared first on AppInstitute.
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Halloween has long been a popular celebration in the US, but in recent years the ‘holiday’ has crossed over into other markets, where – as in the US – it has shown impressive growth over the last 5-years. In the US, total spending on Halloween has grown by more than $1-billion since 2012, and Halloween...Read More
The post 11 Halloween Marketing Ideas to Scare Up Sales This October appeared first on AppInstitute.
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People decide to start their own crowdfunding campaigns for a variety of reasons. Nonprofits and individuals looking to fundraise for a specific project or in support of a particular issue have all found great success online. For nonprofit organizations, crowdfunding campaigns have also become a smart way to increase their public visibility. Huge audiences can...Read More
The post Picking a Crowdfunding Platform | 5 Essentials to Know appeared first on AppInstitute.
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Did you realize there are over 197 billion app downloads each year? For businesses looking to appeal to modern consumers, having an app is essential. Whether you run a hair salon, restaurant or a dog grooming service, allowing consumers to connect with your business via this type of technology is important. Most service based businesses...Read More
The post The Most Important Metrics That Matter For Your SMB App appeared first on AppInstitute.
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Every new iPhone release and update to the iOS operating system comes with a host of new features and tricks. Many are easy to miss or hard to find among the myriad of options menus. As upgraders move on to the latest models and iOS 12, this feature provides ways to be more efficient, productive...Read More
The post iPhone Tips: 31 Ways to Make the Most of Your iPhone’s Features appeared first on AppInstitute.
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If you run your own online store, you already know that a huge variety of elements play important roles in the success of any eCommerce venture. From design to content marketing, lead capture to promotional partnerships, there are tons of moving parts. Let’s say you’ve checked off all the most important boxes as you launch...Read More
The post Shopping Cart Abandonment | 6 Best Practices to Encourage Completion appeared first on AppInstitute.
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You are certainly tracking users' traffic in your store, your position in Google and mentions on the Internet. But do you monitor the availability and proper functioning?
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A booking app won’t just streamline your booking process, it will help engage your customers, build loyalty, boost retention, and generate more revenue for your business. Welcome to the mobile era We live in a mobile age where we use our phones more than our computers, and the range of activities that can be done...Read More
The post Booking Apps: A necessity for your business. appeared first on AppInstitute.
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The way businesses sell their products has changed due to the rapid advancement of technology. As one of the most important invention, Internet plays a major role in changing consumer shopping behaviour. Online marketing became a thing as soon as the first browser was launched to the public in early 1990s. However, online transaction then...Read More
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MindMeister is an online mind mapping tool, which allows customers to visualize, develop and share their ideas.
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This article was originally written in Spanish by Alice Didier, and translated to English for the AppInstitute blog. I’m sure that on more than one occasion you’ve heard of the term marketing automation, right? With the current importance of this technique in mind, this post will give you some marketing automation ideas to improve your...Read More
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Creating an app today is a serious business. You have an opportunity to make your business available to more people and potential customers. With an average smartphone user having an average of 35 apps on their device and using 52% of them weekly, you get a chance to attract more users. However, when you consider...Read More
The post The Definitive Guide to Creating a High-converting App Landing Page appeared first on AppInstitute.
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The Mobile App Market is one of the leading industries nowadays. Since their very first appearance, mobile apps and smartphones have evolved a lot during the last few years, attracting more and more users day by day. Despite the success of the mobile app market, there is one common issue that mobile publishers face nowadays:...Read More
The post The Ultimate Guide to App Store Optimization 2018 appeared first on AppInstitute.
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If you’re looking for some inspiration on how to achieve better engagement with your followers on Twitter, check out some of the great things these beauty salons across the country are doing on the platform at the minute. Rush Hair & Beauty With 55.5 thousand Twitter followers, Rush Hair & Beauty are smashing their Twitter...Read More
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Let’s face it, travel can be stressful sometimes. Yes, you get to explore far-flung corners of the world, see some stunning sights and learn about different cultures. But catching the right flights, keeping all your travel documents together and planning your trip is a lot of work. Handily, there’s now a host of travel apps...Read More
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